Vintage Pabst Malt Extract Tonic Chromolithograph Original 1902 Countertop Easel

Description

This is a very rare and beautiful, Embossed and Die Cut, Chromolithograph 1902 Pabst Brewing Company, Advertising Countertop Display for Pabst Malt Extract Tonic / Patent Medicine. This large, easel back Display piece was distributed to druggists for display and was available to the public for a cost of ‘ten cents in coin or stamps'.
It measures approx. 16 1/2” tall and 12” across at its widest point. It is printed on a light to medium weight card stock. The sign features a large, central portrait of a beautiful young woman against a folding, hand fan background surrounded by flowers and birds. An easel form frame device “supports” the construct. The art work is by Paul de Longpre and the sign is copyright 1902 by C. W. Henning. The chromolithography is of the very highest quality and the Calendar carries the mark of the lithographer – The American Lithographic Company of New York.
The back side of the “Easel Art” display features extensive advertising text and testimonials for “Pabst Malt Tonic / The Best Tonic” brewed by the Pabst Brewing Company of Milwaukee Wisconsin.
This rare and beautiful, 1902 Chromolithograph Embossed, Die Cut Countertop Pabst Brewing Company Advertising Display Piece is in good condition - the colors are bright and vibrant and the front surface clean. There is some edge wear, short edge creases and surface scuffing at various points along the edges of the sign, along with some nail holes on the top. The back side lacks the original, folding easel stand and there is some overall light age toning and areas of surface scuffing as can be seen in the scans below.
A very rare and beautiful, Embossed and Die Cut, Chromolithograph 1902 Pabst Brewing Company, Advertising Countertop Display for Pabst Malt Extract Tonic / Patent Medicine and a fantastic addition to any collection!!!
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